Converting Sin into Gin

Poor Tom’s is a small boutique gin distillery in Sydney. Inspired by their debaucherous and hedonsitic attitude we created their first ever campaign inviting people to confess their deepest, darkest sins in return for Poor Toms Gin.

We created the cultish character of Ginsus, the maker of Poor Tom’s gin who turns followers sins into gin. People were invited to confess their sins by calling 1800-GINSUS. A special hotline set up to capture our most intimate and shameful sins.

The most mouthwatering sins were rewarded with Poor Toms limited edition pink strawberry gin plus other equally fruity pickings and heroed on Poor Tom’s facebook page.

Client Poor Toms Gin
My Role Concept, Art Direction, Design
Collaborators Nick Cole, Amy Donaldson, Iara Inomata, Dean Hunt
Media http://huff.to/1P0V8Fu